In the first blog in this series we introduced you to a shift in thinking regarding your hotel or property – one that focuses on the long-term in order to increase direct bookings.
We also introduced you to the idea of Primal Storytelling, which has a 3-part formula: Tribe + Primal Urges and Emotions + Story. Below we are going to take a deeper look at Tribe.
If you have a marketer on staff or a background in marketing, words like target audience or buyer persona may be familiar. Tribe falls into that line of thinking but takes it a step further looking at influencers within the segments of the types of people who stay at your property or hotel.
Watch parts 1, 3, and 4 to learn more about Primal Storytelling and how to apply it to your property or hotel.
