2017 is the year of a lot of things. One of them being "the book." No, we're not talking about The Kindle, or the iPad. We're talking real page flippers here, people! (Though as long as you're reading, we don't really care how you do it). But if you want 2017 to be your year, adding a few books to your bookshelf and actually taking some time to read ‘em will be a good way to make success start spilling in. So, without further ado, here are our top 5 picks for marketing reads in 2017.
Marketing has been around in one form or another for more than 1,000 years, but digital marketing and the Inbound Marketing methodology are still in their infancy.
Getting traffic to your website can be difficult, and getting traffic to your blog can be even harder. Part of the difficulty in making those aspects of a brand work is this: you're busy running your business—you don't have time to worry about website traffic and blog views! That's an understandable issue to have, and we've all been there. However, a relatively simple way to make your job a lot easier, while simultaneously gaining traffic, is to write in such a way that your audience cannot refuse your content…
Some of us in the content marketing world might say that headline creation is the hardest part of our job. And while that probably isn't totally true, all of the time, it can at least feel that way sometimes. Headline generation is one of the most difficult facets of content marketing. Fitting in everything about your piece--what it's going to address, how it's going to address it, and why it's unique and useful to the reader--all in one short phrase, or roughly five to ten words, is a challenge, at the least. Thankfully, the Internet has spoken yet again, and gifted us with a series of quick, easy, highly operational headline generators, making the headline writing part of our job a whole lot easier.
Writing a successful, captivating blog post begins with one (seemingly) simple idea: knowing your audience. However, this isn't as simple a concept as it may seem. Your audience can change at the drop of a hat; are you creating relevant content? Semi-relevant? Or non-relevant content entirely?
Every marketing company does research. Whether or not that research is online, in the form of personal connections, anecdotal discussion—the list goes on and on. One of our favorite ways to do research into our field, though, is to read… and we’ve got quite the list of books that we’ve grown to love and revere. So why not take a look at them yourself? From Halligan to Handley to Godin and back again, we've got you covered.
