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iDEA JOURNAL

The Math of Content Marketing for Hotels (with examples)

The hospitality industry, especially hotels, has been hard hit by the pandemic. It is more important than ever to make the leap and invest in transforming your website from brochure for the property with a booking engine attached to it into a lead generation website using content marketing.

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Three Strategic Shifts in Thinking for Hotels

Hotels were hit hard by the coronavirus shutdowns. Many properties went from profitable to deep in the red. Once a room is empty for a night, that revenue is lost forever.

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Top 10 Things in CT You Should Do Before Summer's Over

If you're in Connecticut for the summer, or even just for part of it, consider yourself lucky. Many throughout New England think of our little state as something of its very own Vacationland, USA. From beaches (upon beaches, upon beaches) to some of the most beautiful, and doable hikes this side of the White Mountains, Connecticut is a summer-lover's paradise.

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July 4th, 2016: 3 Tips To Live By This Weekend

This year, July 4th falls on a Monday… you know what that means: long weekend! And if your boss is especially nice, it means a really long weekend beginning on Friday. We're all excited to celebrate America's birthday, sure, but in the midst of the excitement, we often forget how to best plan the weekend. So let’s get you to that BBQ on time, shall we?

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Take A Dip In New York City

The City during the summer can be rough. Sometimes it seems like every street corner has just spritzed itself with the newest eau-de-garbage perfume; and forget the heat wave you feel walking over a subway grate. Yikes. Believe it or not, though, there are ways to beat the heat—and the stink—without fleeing to the Hamptons or Connecticut. However, it usually means going up a few stories.

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