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iDEA JOURNAL

Marketing with Emotion

 

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What Does Your Customer Have in Common with a 70,000-year-old Tribe?

When Homo Sapiens first emerged 70,000 years ago they were ill equipped for survival compared to other “animals." They were smaller and weaker than their cousins, the Neanderthals. They lacked the physical strength of most their predators; and didn’t have fangs, claws, or even a hide strong enough to protect their delicate skin from the elements.⁠1 No visible evidence at the time could have predicted that Home Sapiens would outlast their rivals and conquer the entire world.

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How Collecting Data Transforms Marketing

“You First Must Know What You Are Looking for Before You Can Search For It”
Herb Meyer, CIA

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Panning for Gold: How Marketers Collect Data Online

 

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