Hotels were hit hard by the coronavirus shutdowns. Many properties went from profitable to deep in the red. Once a room is empty for a night, that revenue is lost forever.
Hotels were hit hard by the coronavirus shutdowns. Many properties went from profitable to deep in the red. Once a room is empty for a night, that revenue is lost forever.
Sales managers are often obsessed with the metrics of their sales team members—how many meetings were attended, how many proposals went out, and the number of prospects in each stage of the funnel. And yes, these statistics can be helpful toward identifying issues, however, most sales teams flounder at the top of the funnel.
Data is all around us and growing at an exponential rate. The idea of big data is exciting and if you read the headlines trumpeting the arrival of ‘The Age of Big Data,’ you would think every business must be using data to predict customer behaviors and craft compelling offers.
At some point in their career, every VP of Sales struggles with what to do with leads that won’t be ready to buy for a few months. They will instruct their teams to schedule follow-ups a few weeks out—but memories are short and buyers may not call when they said they would. There’s also a chance buyers may choose a competitor who had better follow-up. Team members tend to struggle with pithy follow-ups they can use to avoid annoying the prospect while staying top of mind during the waiting period. Few sales representatives have the expertise or follow-up skills to nurture their own leads over the long haul.
In the early days of your agency, you were probably working overtime to close new clients, and still making time to work on your own marketing. But over time, if you’re a growing digital or Inbound marketing agency, you might be so involved and focused on client work that it’s not hard to lose focus on your own marketing, and it is both a strategic and tactical mistake. It is just as important to apply your marketing methodology to your own company as it is for clients. Below are three little reminders of why taking the time to properly market yourself is just as, if not more, important for your company’s growth and future success.
Facebook’s audience of 1.6 billion users is growing almost daily. In order to keep up with other ever-evolving social media platforms like Instagram and Twitter, Facebook has upped its game… if you’ve been on the platform in the last three or so months, you’ve likely noticed a number of changes. There are three new features in particular on Facebook that have people swooning over the updated social media marketing side of the platform—but as is the case with many updates, they’re a little confusing… one might even say that they’re hard to point out on the site at large. That’s why we’re here to give you a quick overview on how to use these new features (one of which isn’t available quite yet), and how mastering them can help you be well on your way to Facebook stardom.
