iDEA JOURNAL

Inclusive marketing is the key to any successful campaign. This kind of marketing creates trust, which, in turn, creates confidence amongst consumers. You may be thinking something along the lines of, "why is an Inbound marketing company writing about inclusive marketing? Isn't Inbound about targeting specific audiences, and therefore—in a way—excluding others?" If you're wondering those things, you’re not too far off. But you’re also not exactly right. Inclusive marketing, while it doesn’t target any single demographic, can open doors that would otherwise be closed off to you, and therefore also to your consumer. If done correctly, inclusive marketing can have a hugely positive impact on your brand—and, of course, on your clients. It’s a win-win.

Every marketing company does research. Whether or not that research is online, in the form of personal connections, anecdotal discussion—the list goes on and on. One of our favorite ways to do research into our field, though, is to read… and we’ve got quite the list of books that we’ve grown to love and revere. So why not take a look at them yourself? From Halligan to Handley to Godin and back again, we've got you covered.

Not having to go into the office every day has so, so many benefits. And they're not just the ones you probably come to mind automatically (working in your pajamas, saving commute time, the list goes on and on). If you're a dedicated worker, your office can be anywhere in the world. And we really mean that. Find out the 3 truest reasons we think that working remotely works.

To say simply that the world of digital marketing changes every day would be an understatement; digital marketing trends aren’t just varying daily, they're changing hourly. Seriously. If you're not up to date with the goings-on on and of the digital world, you might as well be at a standstill regarding your marketing potential.

In the United States, we work hard: we work during our lunch breaks, when we’ve officially finished our day in the office, and often even long after, while we are spending time with our families and friends.