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iDEA JOURNAL

Labor Day 2016 Playlist: An Ode to Working Hard

Labor Day was first observed in 1894 and was one of the outcomes from the labor movement in America in the 19th century.

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The Brilliant Marketing Strategy Behind Beyoncé’s Lemonade

The visual album Beyoncé released last week has gone totally viral. Lemonade is, for all intents and purposes, a beautifully written, filmed, choreographed, and of course sung series of heartfelt songs, all strung together to make something none of us expected (I mean, sort of... it is Beyoncé, after all. Expect the unexpected). But behind the album itself is a whole slew of interesting decisions that the Queen Bey and her cohorts had to have made before releasing this album… Here we go.

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