blog-banner.jpg

iDEA JOURNAL

Accelerate Your Marketing Strategy with the Right Tools

Let’s take a moment to imagine your main purpose in life is to cut down trees. You take a lot of pride in this job, and your goal is to cut down an acre of trees every week. The thing is, your tools consist of a handsaw, ax, rope, and a ladder. Those are the only kinds of tools you’ve ever used, and when your ax needs sharpened, you sharpen it. Your employer doesn’t buy you new tools unless it’s absolutely necessary.

Read the full post

Marketing Tools for Retailers

Imagine two professional wood cutters. They are both hired by a company to clear an acre lot for new construction. The company divides the lot in half with an equal number of trees on each side.

Read the full post

Three Pieces of the Digital Marketing Puzzle

Read the full post