Hotels were hit hard by the coronavirus shutdowns. Many properties went from profitable to deep in the red. Once a room is empty for a night, that revenue is lost forever.
Hotels were hit hard by the coronavirus shutdowns. Many properties went from profitable to deep in the red. Once a room is empty for a night, that revenue is lost forever.
Little Red Riding Hood is a story that every child knows. A little girl, on her way to grandmother’s house, meets a stranger in the woods. The stranger turns out to be a big bad wolf and adventures ensue. It is a timeless tale that nearly every parent reads to their children.
Information Technology (IT) companies that provide managed services generally describe themselves as managed service providers (MSPs). They are engineering companies at heart. In the early stages, a real focus on providing service brought enough referrals from happy customers to start the company growing. But, marketing a technology company is very different than providing service. To really succeed over the long term, MSPs need a growth strategy beyond the referral base. They need a process of finding and converting new customers. The difficulty is that most potential customers are already working with someone, and there is no visible trigger as to when a company will switch providers. It takes a creative strategy and commitment of time and money to raise awareness of their service.
“You First Must Know What You Are Looking for Before You Can Search For It”
Herb Meyer, CIA
Montana’s outdoor scene was memorably captured in the 1991 film, “A River Runs Through It,” starring Brad Pitt and Craig Sheffer. The quintessential coming of age story follows two brothers as they fight the demons of their past, the uncertainty of their future, and spend their time fly fishing their troubles away. These iconic films and novels continue to dazzle audiences and bring tourists to revel in all that Montana offers: hunting, fishing, hiking, biking, and embracing the wild elements.
Let’s take a moment to imagine your main purpose in life is to cut down trees. You take a lot of pride in this job, and your goal is to cut down an acre of trees every week. The thing is, your tools consist of a handsaw, ax, rope, and a ladder. Those are the only kinds of tools you’ve ever used, and when your ax needs sharpened, you sharpen it. Your employer doesn’t buy you new tools unless it’s absolutely necessary.
Imagine two professional wood cutters. They are both hired by a company to clear an acre lot for new construction. The company divides the lot in half with an equal number of trees on each side.
Thousands of retail companies use inbound marketing strategies to reach new audiences and convert site visitors into customers. We put together a list of retailers using inbound marketing strategies to help you begin brainstorming how to incorporate it into your own marketing plan. The examples we use include small, medium, and enterprise, because we understand not everyone has unlimited resources at their disposal.
Data is all around us and growing at an exponential rate. The idea of big data is exciting and if you read the headlines trumpeting the arrival of ‘The Age of Big Data,’ you would think every business must be using data to predict customer behaviors and craft compelling offers.
