The hospitality industry, especially hotels, has been hard hit by the pandemic. It is more important than ever to make the leap and invest in transforming your website from brochure for the property with a booking engine attached to it into a lead generation website using content marketing.
“You First Must Know What You Are Looking for Before You Can Search For It”
Herb Meyer, CIA
Let’s take a moment to imagine your main purpose in life is to cut down trees. You take a lot of pride in this job, and your goal is to cut down an acre of trees every week. The thing is, your tools consist of a handsaw, ax, rope, and a ladder. Those are the only kinds of tools you’ve ever used, and when your ax needs sharpened, you sharpen it. Your employer doesn’t buy you new tools unless it’s absolutely necessary.
Marketing has been around in one form or another for more than 1,000 years, but digital marketing and the Inbound Marketing methodology are still in their infancy.
In the early days of your agency, you were probably working overtime to close new clients, and still making time to work on your own marketing. But over time, if you’re a growing digital or Inbound marketing agency, you might be so involved and focused on client work that it’s not hard to lose focus on your own marketing, and it is both a strategic and tactical mistake. It is just as important to apply your marketing methodology to your own company as it is for clients. Below are three little reminders of why taking the time to properly market yourself is just as, if not more, important for your company’s growth and future success.
To say simply that the world of digital marketing changes every day would be an understatement; digital marketing trends aren’t just varying daily, they're changing hourly. Seriously. If you're not up to date with the goings-on on and of the digital world, you might as well be at a standstill regarding your marketing potential.
