When Homo Sapiens first emerged 70,000 years ago they were ill equipped for survival compared to other “animals." They were smaller and weaker than their cousins, the Neanderthals. They lacked the physical strength of most their predators; and didn’t have fangs, claws, or even a hide strong enough to protect their delicate skin from the elements.1 No visible evidence at the time could have predicted that Home Sapiens would outlast their rivals and conquer the entire world.
Thousands of retail companies use inbound marketing strategies to reach new audiences and convert site visitors into customers. We put together a list of retailers using inbound marketing strategies to help you begin brainstorming how to incorporate it into your own marketing plan. The examples we use include small, medium, and enterprise, because we understand not everyone has unlimited resources at their disposal.
Data is all around us and growing at an exponential rate. The idea of big data is exciting and if you read the headlines trumpeting the arrival of ‘The Age of Big Data,’ you would think every business must be using data to predict customer behaviors and craft compelling offers.
When was the last time you Googled anything and only one result came up? Never. If you’re doing any kind of online shopping and Google a product, here’s what that experience looks like: you quickly browse the first page of Google, open links in new tabs, compare prices, read customer ratings, and research the specs. This is a common scenario for the average consumer;
So, how do retailers stand out in a noisy online marketplace?
Flying can be—correction—is a stressful ordeal. Cue the long lines, people lugging around luggage bigger than they are, everyone trying to figure out where their assigned gate might reside, and then, of course, hoping your luggage actually arrives at the same destination as you. Even if you’re someone who only brings one small bag when taking flight, there’s no avoiding having to walk by, stand in line near, or even just sit in close quarters with people who are trying to fit an extra bag of who-knows-what into luggage that never should have made its way into an overhead bin in the first place. The pressure we feel when it comes to flying is bad enough without all the other baggage (no pun intended)—other people, security factors, and whatever else heightens your personal anxiety needle pre-takeoff. But one man on a United Airlines flight this past week dealt with the kind of stress associated with a crime committal—not an airplane flight.
