The hospitality industry, especially hotels, has been hard hit by the pandemic. It is more important than ever to make the leap and invest in transforming your website from brochure for the property with a booking engine attached to it into a lead generation website using content marketing.
When Homo Sapiens first emerged 70,000 years ago they were ill equipped for survival compared to other “animals." They were smaller and weaker than their cousins, the Neanderthals. They lacked the physical strength of most their predators; and didn’t have fangs, claws, or even a hide strong enough to protect their delicate skin from the elements.1 No visible evidence at the time could have predicted that Home Sapiens would outlast their rivals and conquer the entire world.
Three Content Strategies That Will Launch Your Results
Content should educate, entertain and when possible, tell a story. People love hearing true accounts of real people, trials and tribulations, and fascinating stories. After more than 70,000 years of human history, stories remain a constant within every. Regardless how far flung or diverse, storytelling flourishes throughout history.
2016 was a rough one. No, really. We're not just jumping on the bandwagon now to talk about how harsh a reality last year threw on us. Even in the digital marketing world. 2016 made some harsh demands of us humans, and our choices were few: respond, or don't. As for us over at Can-Do, we chose to respond, and we'll keep doing so into 2017.
Getting traffic to your website can be difficult, and getting traffic to your blog can be even harder. Part of the difficulty in making those aspects of a brand work is this: you're busy running your business—you don't have time to worry about website traffic and blog views! That's an understandable issue to have, and we've all been there. However, a relatively simple way to make your job a lot easier, while simultaneously gaining traffic, is to write in such a way that your audience cannot refuse your content…
