Marketing Tools for Retailers


Imagine two professional wood cutters. They are both hired by a company to clear an acre lot for new construction. The company divides the lot in half with an equal number of trees on each side.

The first wood cutter shows up early in the morning with his ax and starts cutting. By the end of a hard and intense day of work he was able to cut down a quarter of the acre and hasn’t even begun to cut the wood and brush for disposal. It takes him an additional four days to finish clearing his half of the acre.

The second wood cutter also arrives early, and he is equipped with a professional grade chainsaw and forklift. In half a day he clears his entire half of the acre, cuts all of the lumber, and stacks and hauls the brush for disposal.

Retail marketers can empathize with the first woodcutter described in the scenario above. They too have the knowledge and skillset needed to get the job done. Their teams are often small and fighting overwhelm and often not equipped with the right tools to maximize efficiency and performance.

Their daily tasks are often fraught with unnecessary technical difficulties that sap productivity. For example, landing page creation can require coding and IT knowledge which are not core marketing skills and often require help from another department or a consultant. Teams may have to wait for days or even weeks for tasks to be completed and the additional complexity and wait time raises the difficulty level and adds time pressure to their core marketing tasks.

Retail marketers are turning to marketing automation software (MAS) to simplify the process. Marketing automation software, such as HubSpot, is one of countless marketing strategies for retailers that unites many of the most common marketing functions into a single portal. They help small teams scale in way that is not possible with traditional time management processes and workflows by reducing complexity and increasing the speed with which common tasks are accomplished.

Marketing automation software helps teams remove the technical requirements of tasks. For example, landing pages and new website pages can be created from preapproved templates, quickly customized and deployed in minutes. They come with built in security and do not require coding knowledge.

They also typically come with a number of advanced features such as: 

  • Integrated social media management and reporting
  • CRM management
  • Advanced SEO Tools such as keyword planners and keyword cluster tools
  • Email marketing and reporting
  • List management
  • Project management
  • Integrated blogging platforms

Retail marketers often work with third party software programs such as Shopify, Google Analytics and Survey Monkey. Marketing Automation Software will often integrate with these applications making the marketers tasks much simpler and ultimately faster.

Marketers and wood cutters are both better at their jobs with the right tools. When marketers have the right software, systems, and day-to-day tools in place, they can be more effective in their role and for their company. For help learning about marketing automation software available, contact our experts today.

The Retailer's Guide to Inbound Marketing 

Anthony Butler

Anthony Butler

Anthony Butler is the author of Primal Storytelling and the Founder of Can-Do Ideas

TOPICS: Inbound Marketing, Marketing Automation Software

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