Let’s take a moment to imagine your main purpose in life is to cut down trees. You take a lot of pride in this job, and your goal is to cut down an acre of trees every week. The thing is, your tools consist of a handsaw, ax, rope, and a ladder. Those are the only kinds of tools you’ve ever used, and when your ax needs sharpened, you sharpen it. Your employer doesn’t buy you new tools unless it’s absolutely necessary.
Thousands of retail companies use inbound marketing strategies to reach new audiences and convert site visitors into customers. We put together a list of retailers using inbound marketing strategies to help you begin brainstorming how to incorporate it into your own marketing plan. The examples we use include small, medium, and enterprise, because we understand not everyone has unlimited resources at their disposal.
When was the last time you Googled anything and only one result came up? Never. If you’re doing any kind of online shopping and Google a product, here’s what that experience looks like: you quickly browse the first page of Google, open links in new tabs, compare prices, read customer ratings, and research the specs. This is a common scenario for the average consumer;
So, how do retailers stand out in a noisy online marketplace?
406 Social Media & Marketing, founded by Julia Bryant, has officially joined Can-Do Ideas, an inbound marketing agency that recently moved to Helena, Montana. Can-Do Ideas is a full-service digital marketing agency that specializes in data-centric strategies.
2017 was the year of some iconic Ad fails. Yet as we move further along into 2018, it’s almost as if brands are fighting for last place. It’s apparent not everyone learned from the lessons of advertising failures that preceded them.
Not all brand fails are created equally. Some might be as simple as a Photoshop oversight that adds a limb or two, to A-list celebrities, but others are less forgiving. Recently, Snapchat and Heineken played with fire and got burned.
With an increase of innovative companies and startups choosing Montana as a home base for product development and launch, Montana is becoming a major player in the nation's technology industry. The Montana High Tech Business Alliance (MHTBA) is committed to supporting Montana's burgeoning tech industry and this week released their list of 12 fast-growing, cutting edge companies to watch in 2018.
I often make the joke that the reason I like country music is because it was the only radio station picked up in my rural Montana hometown. As I dressed and prepared for school in the mornings, I listened to a country music station out of Great Falls. I distinctly remember a radio live-commercial for a diner. Each morning the diner owner called into the station to promote the specials for that day. The person described delicious homemade soups, an enormous salad bar to satisfy every customer, and sandwiches made with the freshest Montana prime rib. Every morning I’d think, I want to have lunch there.
Storytelling is at the heart of successful content marketing. Think about a few of the most impactful ad campaigns you’ve seen in recent years: Dove’s ‘Real Beauty’ campaign, Budweiser’s 2017 ‘Born the Hard Way’ Super Bowl ad, and Nike’s Equality Campaign.
You don’t have to be a major brand to have a story, and you don’t have to be in B2C marketing to share a story. It’s human nature to be drawn in by a good story. Many of the most ancient and referenced writings capture stories of the heroes and events of a time thousands of years ago, yet they often serve as a theme in mainstream marketing materials and entertainment. Every company in any industry should appeal to their target audience through brand storytelling.
Montana’s high-tech industry can benefit greatly from inbound marketing solutions regardless if they are a well-established organization or still seeking Angel funds. Can-Do Ideas, Montana’s premier Hubspot Partner, is featuring a blog series called Big Sky. Big Silicon. Marketing Montana's High-Tech Companies. The series was conceptualized to offer insight into marketing best practices for the tech industry. Series topics will include:
