Ugh, spam. As used to it as we are, every time we receive a piece of what is clearly “junk” mail, it’s hard not to feel a tinge of annoyance. You might find yourself thinking, didn’t I already flag this to go into my junk mailbox? Or, how did this get through? It’s clearly spam. Or worse: I unsubscribed from this weeks ago, how is it still showing up here? Any and all of the above seems to be deemed a part of our seemingly hopeless cyber reality.
Inclusive marketing is the key to any successful campaign. This kind of marketing creates trust, which, in turn, creates confidence amongst consumers. You may be thinking something along the lines of, "why is an Inbound marketing company writing about inclusive marketing? Isn't Inbound about targeting specific audiences, and therefore—in a way—excluding others?" If you're wondering those things, you’re not too far off. But you’re also not exactly right. Inclusive marketing, while it doesn’t target any single demographic, can open doors that would otherwise be closed off to you, and therefore also to your consumer. If done correctly, inclusive marketing can have a hugely positive impact on your brand—and, of course, on your clients. It’s a win-win.
In Heineken's four minute and twenty five second #OpenYourWorld campaign ad video, they take everything Pepsi did and turn it on its head. Before we get too deep, and if you’re not sure what we’re talking about when we mention Pepsi, let's rewind a bit. A few weeks ago, we wrote a blog about Pepsi's absolute crash and burn of an ad, starring Kendall Jenner and a whole slew of critically indecorous notions. To quote our own blog:
It seems like everyone has a take on the Pepsi ad fiasco. And for good reason—it's a total mess. Even though the ad dropped a few weeks ago now, nothing has changed in the sense that this is still a huge topic of concern, especially in the world of marketing, for a few reasons. The disaster of this ad has opened up conversation about things much bigger than the ad itself. Because, as we stated, everyone has an opinion, we're going to jump on the bandwagon and give you ours.
SXSW, or South by Southwest, if you didn't know (now you know), is an annual conglomerate of film, interactive media, and music festivals and conferences that take place during mid-March in Austin, Texas. SXSW 2017 was bigger and better than ever before… and its interactive portion, what people often get most excited about, served as the first half of the event down south this year. It was dedicated to emerging tech and the ever-growing world of digital. We've done a little research about what came of SXSW Interactive, as well as the conference as a whole, and, well, we’ve got a good bit to say.
Introversion doesn't need to be something we look at or think about in a negative manner. In fact, sometimes, being an introvert in the Inbound Marketing world can actually be very lucrative. People who are inherently introverted have been known to be some of the very best and brightest thought-leaders of our time. From President Barack Obama to Mark Zuckerberg, there are dozens and dozens of famous, wildly successful world leaders of sorts who have called themselves introverts—and, of course, been deemed that by others as well. Here are 3 tips on how to be a powerhouse of an introvert even in a world of extroverts.
