Jack McIntyre

Recent Posts

The Best Storytellers: Shakespeare, Television and...Hotels

There's a reason storytelling works in content creation -- it's been around from the beginning of time, even before the invention of fire. Whether it's in the form of hieroglyphics painted on the canvas of a cave's wall, a play script from the gifted hands and mind of Shakespeare, or your favorite Netflix drama that you've been mindlessly binge-watching, stories have played an intricate part of our very existence. Stories are all around us, whether you realize it or not. 

If you've followed along and have seen the first three parts of our Primal Storytelling series, you probably know where we're going with this: stories are a part of humans DNA and primal instincts. Knowing that, why wouldn't you use stories to speak to your guests and prospects? For it does that very thing - speaks to them!

Never mind the most notable tale-tellers that may come to mind, properties within the hospitality industry are among the best in the business when it comes to storytelling. From the planning stage of a traveler's trip to the memorable events that transpire during one's stay and the favorable accounts told afterward by happy vacationers, the opportunities are endless when it comes to using storytelling within your property's content marketing strategy.

A property tells its story through its uniqueness, quirkiness, elegance, and so much more. Don't let its story go untold.

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Age-Old Primal Urges and Emotions Are Key in the Hospitality Industry

If you’ve made it this far, you’ve probably been introduced to the idea of Primal Storytelling for your hotel or property, if not, we suggest starting here

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Three Strategic Shifts in Thinking for Hotels

Hotels were hit hard by the coronavirus shutdowns. Many properties went from profitable to deep in the red. Once a room is empty for a night, that revenue is lost forever.

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