If you're like most businesses, you've implemented a content marketing program to generate leads, grow your audience, and grow your customer base.
If you're like most businesses, you've implemented a content marketing program to generate leads, grow your audience, and grow your customer base.
The hospitality industry, especially hotels, has been hard hit by the pandemic. It is more important than ever to make the leap and invest in transforming your website from brochure for the property with a booking engine attached to it into a lead generation website using content marketing.
Little Red Riding Hood is a story that every child knows. A little girl, on her way to grandmother’s house, meets a stranger in the woods. The stranger turns out to be a big bad wolf and adventures ensue. It is a timeless tale that nearly every parent reads to their children.
“To Deny Our Impulses is to Deny What Makes Us Human”
Mouse, The Matrix
When Homo Sapiens first emerged 70,000 years ago they were ill equipped for survival compared to other “animals." They were smaller and weaker than their cousins, the Neanderthals. They lacked the physical strength of most their predators; and didn’t have fangs, claws, or even a hide strong enough to protect their delicate skin from the elements.1 No visible evidence at the time could have predicted that Home Sapiens would outlast their rivals and conquer the entire world.
Information Technology (IT) companies that provide managed services generally describe themselves as managed service providers (MSPs). They are engineering companies at heart. In the early stages, a real focus on providing service brought enough referrals from happy customers to start the company growing. But, marketing a technology company is very different than providing service. To really succeed over the long term, MSPs need a growth strategy beyond the referral base. They need a process of finding and converting new customers. The difficulty is that most potential customers are already working with someone, and there is no visible trigger as to when a company will switch providers. It takes a creative strategy and commitment of time and money to raise awareness of their service.
“You First Must Know What You Are Looking for Before You Can Search For It”
Herb Meyer, CIA
Sales managers are often obsessed with the metrics of their sales team members—how many meetings were attended, how many proposals went out, and the number of prospects in each stage of the funnel. And yes, these statistics can be helpful toward identifying issues, however, most sales teams flounder at the top of the funnel.
